During my investigations in to other matters I came across an anomality regarding the handling of the merchandising for ‘Supercar’.
In America merchandising of the series was handled by ‘Licencing Corp. Of America’ (LCA) and an announcement was placed in the American publication ‘Broadcasting Magazine’ by ITC to announce it.
However, several publications over the years reported that AP Films were canny in keeping the merchandising rights to ‘Supercar’ when selling the ‘Supercar’ series to ATVs Lew Grade.
It has also been mentioned that merchandising maestro, ‘Keith Shackleton’ of AP Films, went to the USA when he discovered that ITC had put the merchandising of the series with LCA and said to them “You don’t own the merchandising rights, we do, please recall them”.
Keith’s quote has appeared in many publications and interviews over the years.
The strange thing is, AP Films did NOT own the merchandising rights to Supercar.
The following highlighted excerpt from the production agreement for the series clearly states that merchandise would be jointly considered between AP Films and ATV and that ATV would give their consideration to AP Films proposals; but the final decision on all merchandising would remain with ATV.
Furthermore, In January of 1961 Gerry Anderson wrote to Lew Grade asking if A P Films could handle the merchandising for Supercar in the UK.
If AP Films did keep the rights to the merchandising then why would they ask ATV if they could handle it?
Check back soon for more from Lady Penelope Investigates.